About Us
Our Mission We offer our clients the best quality products at an attractive price while controlling the whole supply chain and using our own assets at every stage whenever possible.
Our Vision

We are committed to providing our clients around the world with reliable, flexible shipping solutions based on our experience in logistic industry.



Our Core Values

- Comprehensive approach. GENERAL ST has integrated business model lets us provide various types of transportation service. Such freight forwarding by sea, lend or air even multimodal shipments. Port and logistic services, including customs clearance of cargo at our branch office also available.

- Control at all stages. The company provides its clients with information support during all the cargo movement period.

- Attention to every client. GENERAL ST has diversified client base that includes small and medium business and large retail supermarket chains.


Company Profile

As a global, independent and full logistic service provider, General ST offers a comprehensive array of freight forwarding services, customised to best suit your needs.  Our entire organisation is dedicated to ensuring the highest levels of quality products and services, through building a genuine and personal long-term relationship that saves your time, money and resources. 


Our team

Our Team Members are the heart and soul of our business. Our team's guiding principles are integrity, respect, teamwork, achievement and innovation. Our guiding principles are the keys to our culture and to achieving our vision. The General ST team is experienced and diverse, showcasing a myriad of life and work experience spread across the globe and we are continuing to grow with new members that increase our presence in different parts of the world. A high portion of our staff speak multiple languages. Featuring experience in logistics industry, many have achieved higher education qualifications in commerce, freight forwarding, customs brokerage and IT industry. 

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Our Brand

Registered and protected by the International Bureau of World Intellectual Property Organisation (WIPO) Madrid in the following business activities:

  • Transportation logistics;
  • Freight and transport brokerage service;
  • Transportation of freight by air, sea and lend;
  • Advisory services relating to transportation;
  • Computerized transport information services;
  • Physical storage of electronically-stored data or documents;
  • Provision of information relating to the transportation of freight;
  • Arranging of transportation services;
  • Refrigerated transportation of food;
  • Storage of frozen food in warehouses;
  • Packaging services;
  • Rental of shipping containers;

We are the owner of the licensee of all intellectual property rights in our web site, and in the material published on it. Those works are protected by, among other things, copyright law and treaties around the world. All such rights are reserved. You must not use any part of the materials on our site for competing commercial purposes without obtaining a licence to do so from us or our licensors.

OUR PLACE, QUEENSTOWN, NEW ZEALAND

Queenstown, New Zealand is located in the southern lakes region of the South Island, New Zealand.Surrounded by incredible mountains, and situated on the edge of crystal clear Lake Wakatipu, Queenstown is New Zealand’s leading visitor destination and we always openly welcome visitors.The region is renowned for its four distinct seasons, spectacular scenery and world class activities and attractions.More information you can find on Official website of Queenstown

Seo text

Dummy text: Its function as a filler or as a tool for comparing the visual impression of different typefaces
Dummy text is text that is used in the publishing industry or by web designers to occupy the space which will later be filled with 'real' content. This is required when, for example, the final text is not yet available. Dummy text is also known as 'fill text'. It is said that song composers of the past used dummy texts as lyrics when writing melodies in order to have a 'ready-made' text to sing with the melody. Dummy texts have been in use by typesetters since the 16th century.

The usefulness of nonsensical content
Dummy text is also used to demonstrate the appearance of different typefaces and layouts, and in general the content of dummy text is nonsensical. Due to its widespread use as filler text for layouts, non-readability is of great importance: human perception is tuned to recognize certain patterns and repetitions in texts. If the distribution of letters and 'words' is random, the reader will not be distracted from making a neutral judgement on the visual impact and readability of the typefaces (typography), or the distribution of text on the page (layout or type area). For this reason, dummy text usually consists of a more or less random series of words or syllables.

This prevents repetitive patterns from impairing the overall visual impression and facilitates the comparison of different typefaces. Furthermore, it is advantageous when the dummy text is relatively realistic so that the layout impression of the final publication is not compromised.

Incomprehensibility or readability? That is the question. The most well-known dummy text is the 'Lorem Ipsum', which is said to have

The usefulness of nonsensical content
Dummy text is also used to demonstrate the appearance of different typefaces and layouts, and in general the content of dummy text is nonsensical. Due to its widespread use as filler text for layouts, non-readability is of great importance: human perception is tuned to recognize certain patterns and repetitions in texts. If the distribution of letters and 'words' is random, the reader will not be distracted from making a neutral judgement on the visual impact and readability of the typefaces (typography), or the distribution of text on the page (layout or type area). For this reason, dummy text usually consists of a more or less random series of words or syllables.

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